OPI Announces Collaboration with Multi-Platinum Selling International Superstar Mariah Carey
LOS ANGELES – August 10, 2012 – OPI Products Inc. announced a collaboration today with multiple Grammy Award winning and multi-platinum selling recording artist Mariah Carey. A five-time Grammy Award winning global superstar with over 200 million records sold worldwide and 18 Billboard No. 1 singles (more than any solo artist in history), Carey will be the inspiration for a line of OPI limited edition nail lacquers that will launch January 2013.
“OPI is thrilled to work with Mariah, an industry icon who loves nails and considers lacquer one of her favorite accessories,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “With her magnetic personality both on and off the stage, Mariah serves as a great inspiration for beautiful, bold colors.”
About Mariah Carey:
With a distinct five-octave vocal range, prolific songwriting and producing talent, Carey has defined the modern pop performance. As a singer/songwriter/producer, she has been recognized with five Grammy Awards, nine American Music Awards, Billboard’s “Artist of the Decade” Award, the World Music Award for “World’s Best Selling Female Artist of the Millennium,” and BMI’s “Icon Award” to name a few. Mariah has written seventeen out of her eighteen Billboard No. 1 singles and has two consecutive and unparalleled Billboard “Song of the Decade” titles “One Sweet Day” (with Boyz II Men) and “We Belong Together,” further marking her massive presence on the charts since her 1990 song debut “Vision of Love.” Mariah became the second artist in history and the first female performer to have a song debut at No. 1 with “Fantasy” (1995), the groundbreaking collaboration with O.D.B. of the innovative rap group Wu-Tang Clan. Carey’s original holiday classic “All I Want For Christmas is You” redefined its place in pop culture as one of the greatest holiday hits of all time when it reached No. 1 on the Billboard charts in 2011, seventeen years after its debut. Mariah’s influential and stellar contribution to the music industry spans multiple genres and is showcased through a multifaceted hit catalogue as well as a long list of diverse collaborations.
Carey’s ongoing impact transcends the music industry and has left an indelible imprint upon the world at large. She recently made a substantial mark in film with her critically acclaimed role as a social worker in “Precious,” the 2009 film based on the novel “Push,” by Sapphire. A Congressional Award recipient, Carey has generously donated her time and energy to a range of domestic and international philanthropic causes near to her heart including The Fresh Air Fund/Camp Mariah (a retreat where inner-city children explore career development), Save the Music Foundation and Make-a-Wish Foundation among several others.
Mariah is currently in the studio, writing, recording and executive-producing her next album for Island Def Jam Music Group; the lead single “Triumphant (Get ‘Em),” is now available on iTunes. Recently Carey made worldwide headlines with the exciting news that she will join the judges’ panel of FOX’s American Idol when the series returns in 2013.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
I will bring you more about this collection as the details are released!