Press Release – essence mascaras

Get To Know The Magic of Mascara from essence
A Full Arsenal of Mascara Offerings with Multiple Benefits

The ultimate makeup staple? The glamour girl’s must-have? The simple makeup wearer’s goto?  The final step? Why, it’s mascara of course! essence brings you the most affordable and effective lineup of mascaras, each with a targeted (and ophthalmologically–tested!) formula, set to enhance your look and make those lashes come to life.

Intense Definition….essence multi-action mascara-smokey eyes
Create a fascinating and intense look with this innovative mascara that features a brush that’s both curved and flat for maximum lash contact and the ultimate definition and density. The smooth, creamy texture distributes evenly and easily without clumping – the finishing touch to any smokey eye.  SRP: $3.49

essence maximum definition mascara
Get beautifully shaped lashes with this lengthening and defining formula. Featuring an innovative and flexible brush that reaches even the tiniest of lashes, lengthening them from root to tip.  SRP: $3.99

Magnified Volume….essence multi action false lashes mascara
Who needs falsies when you can work it with your own…lashes! The innovative formula creates extremely long, thick lashes and unbelievable volume – an absolute must-have for every occasion.  SRP: $3.49

essence black mania carbon black volume mascara
Achieve mind-blowing lash volume with this blacker than black mascara. Featuring a fiber brush that individually covers every single lash with carbon black pigments and adds sensational volume.  SRP: $2.99

essence lash mania ultra volume mascara
Breathtaking eyes…wait no longer. This ultimate lash-wonder has an extra large brush to enhance volume and make those peepers stand out in a crowd.  SRP: $3.99

A Look That Lasts…essence stays on and on volume mascara
Avoid the smear or smudge and keep your lashes batting on and on with this innovative formulation. Featuring maximum resistance for swim, gym or sleep-proof results, this mascara
essential stays on long but removes easily with warm water.  The teeny, tiny brush helps you coat each and every lash – all eyes on you!  SRP: $3.99

essence no limits waterproof volume mascara
This special formulation offers volume without limits and the ease of knowing your lashes are safe against the elements – ahhh!  SRP: $2.99

Multi-functional….essence all eyes on me mascara
Create the ideal lash effect with multi-dimension – volume, length, curl, thickness and separation. All in one tube – now that’s eye catching!  SRP: $1.99

essence lash & brow gel mascara
This dual-function creation is great for lower lashes, taming unruly brows or even for fly-aways on top of your head!  SRP: $2.49

about essence cosmetics
essence stands for trendy, unique and high-quality cosmetics at incredible prices. The
always-evolving collection of makeup bag must-haves leaves you looking fresh and
fashionable. The stylish essence packaging will make you proud to show it off and with
products for face, lips, eyes and nails, essence makes it easy to achieve any look you
desire! Available at Ulta Stores nationwide and online at, as well as Fred
Meyer and H-E-B stores.

*Press Release

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